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For the first time, the NCBA had a Kids’ Choice Award for the best picture book chosen by a panel of young readers. The Kids’ Choice Award was awarded to The Day of Darkness written by Gutch Gutierrez and Zig Marasigan, illustrated by Gutch Gutierrez, and published by The Bookmark, Inc. 

The panel of judges for the Kids’ Choice Award was composed of two groups of kids, those ages 11 to 13, namely: Alon Luna Fabros, Jay Harold Odon, Pheonna Heart Ragasa, Amihan Ramos, and Miranda Villanueva; and those ages 10 and below, namely: Carelle Ann Abanico, Sophia Aspera, Apriel Beltran, Alonzo John Ibarra Cristobal, and Rafael Varela. 

NBDB Chair Hon. Flor Marie Sta.Romana Cruz and PBBY Chair Tarie Sabido officially turned over copies of the winning books to the representatives of the Department of Education: Hon. Francis Varela, Undersecretary for Finance and Administration, and Hon. Dina S. Ocampo, Undersecretary for Programs and Projects; and Flordeliza Quiñones of the National Library. (courtesy of NBDB).

“Lub-Dub, Lub-Dub” written by Russell Molina and illustrated by Jomike Tejido was chosen as one of the Best Reads during the 1st National Children’s Book Award 2010 held at Mandarin Oriental in Makati last July 24, 2010. The award was presented by the National Book Development Board (NBDB) and the Philippine Board on Books for Young People (PBBY).

The book is one of the titles in the Great Men and Women of Asia–Children’s Series, a partnership project of The Bookmark, Inc. and the Ramon Magsaysay Award Foundation, to bring stories of real-life heroism to children all over the world, so that they may grow in their love of country, compassion for their fellowmen, and perseverance to achieve worthwhile goals anchored on strong personal values.